The nice thing about the BalehuBucks project is that the rewards will be in the form of BalehuBucks ERC20 tokens, which have a much lower transaction cost than Bitcoin.  And as a company, Balehu is committed to rewarding early adopters.  So if someone were to purchase a cup of coffee for example, the cryptoreward could be considerably more than the cost of the coffee.  Of course, as the program matures the rewards would become more commensurate with the size of the purchase.