There is a apprentice whale on stock exchange buying and selling himself, trying to push the price so he can sell all his coins, makes profit, dumps the coin and repeat. Some noobs may fall for his trap but mostly no real trade on exchange, as you see buy orders support is very thin. Frankly to say, Ella has nothing till now but a wallet beta and a good idea (of cloning Etherium). And if you look through years of crypto century, there are many dead coins without ICO and premine. I'd better spend my whole precious bitcoin somewhere else for a while, then come back when the coin worths less than 3k and see where it will go.