I concur that marketing will help this coin a lot. I believe it would have to be done by the community.
I sort of rolled the dice with this project about a month ago, and the masternodes have been very stable, and the price is up. Glad I got in. Hope we can see some marketing for use cases... why not? It's as good as any masternode coin out there short of Dash with the strong brand. There are many unbanked people in the world.... maybe we can target a country that needs a currency.