In my mind it's just the fact they opened for batch #3 at a significantly inflated price, knowing full well they were about to sell chips en mass, in bulk for a more reasonably comparative price point.

Most bulk #3 customers would have undoubtedly held back.

But they had a finite window of a few hours to make a purchase by a non-refundable payment means. I know as I stared at that screen almost purchasing myself.

In essence they were somewhat duped.

Then subsequently ignored most of the time, perhaps with their equipment mined on, we're not fully sure what happened there, but certainly there have been units (batch#2) good to go, that weren't sent when ready.

Now it looks like they won't receive this units until after bulk chips are sent out, potentially destroying their ROI, let alone future profit, which the batch #3 units were priced in accordance with, it just not cricket...