A better tech will win in the end no matter what. Did smartphones or laptops need a "better presentation" and promotional campaigns? Of course not. If something works better people will choose to use it and the word will spread like wildfire.
I disagree. Nobody bought blackberry's first 'smartphones' or microsoft's 2002 tablet. It took apple some serious effort to promote their product to a targeted consumer segment. The lackluster (appearing) prsentation skills by Tony could have nefarious effects on the byteball ecosystem. IOTA is far from perfect but their connections and networking potential, make it more attractive for devs to use and deploy on their DAG.