There explained if I send 1 ETH I will get 1,500,000 KITTEN. With KITTEN basic price of 0.000001 is equal to 1.500.000 KITTEN worth 1.5 ETH. That means every ETH shipment will get a gain of 0.5 ETH
Meow
That's because bonus +50% applies if you buy for 1ETH or more, so basically in this case you 'save' 0.5 ETH to get 1 500 000 KITTEN (you would have 1 000 000 at basic price).