It will be a success with or without a huge ICO sale. There is plenty enough ETH collected to start the exchange. The only thing is how viable the liquidiy fund will be if the ICO does not raise enough.
100% profit payout - that is unhead of in the crypto world!
True that! 100% is exactly that what should be distributed in every revenue-based project so that everyone who invests in it gets an equal share based on their participation. No BS like a special Bonus for devs/founders or a different share. The principle of the
STeX-revenue-distribution is transparent and fair.