Do you think Byteball can compete with IOTA. IOTA has no fees and byteball it has. I think that only for this reason IOTA will always have a suggestion. In addition, the interest of large companies is also on the IOTA side.
No fees is not an advantage against very-low fees, but very-low fees protect the network against spamming.
Don't be fooled by what they pretend about large companies supporting them, they hired advisors having relations with big companies for marketing purpose but be sure these guys barely know what is a crypto-currency and won't do any real work.