Social causes are problems that needs to be solved and people are ready to pay for the solution. Nevertheless, it might be the cases that problems of poor people might not be solved due to lack of readiness to pay for the solution. I guess there are a lot of potential in tokenization of agricultural assets, so lack of financing for small and medium agricultural is likely to be the cause that will be solved by Smartlands.
I think quite a lot of people share this view, otherwise Smartlands token sale would not be successful!