If Universa will be such popular for a global business as like Microsoft for the personal computers, then will be possible price 50$ or more, despite of huge circulating. Universa has much bigger, better potential than BTC and ETH for the all financial system. I believe this project will provide the real smart money in the whole world 
It's too early to guess about the price of the token, everything will depend on the development of the project itself and in general the crypto industry! I will definitely keep these tokens for as long as possible, if the developers implement the idea!