For the record I never bought any because Friedcat's pricing policy was out of whack from the very first sale.  He never offered volume discounts which makes no sense if you are trying to get a product into the market.  Now he has pissed off the community who are ranting through the last several pages of this epic lesson in how not to price things.

To the guys that want to point to difficulty... the price of a car does not change related to the price of gasoline.  (And cars are often used 'to make money').  So your point is invalid.  

Pricing is a well understood concept taught in universities all around the world, right next to the class on brand building.  Friedcat and company would do very well to take either class.