I was implying that the damage he is doing to their brand is as bad as Inaba has done for BFL.  I think you will see that if they don't adopt a new pricing policy that they will not become the player they wish to be.  BKKCoins knock off is coming faster than you might think and there are hundreds of qualified engineers all around the world trying to duplicate this device. 

Volkswagen is the largest car company in the world because they appeal to the common man with their rock solid low priced offerings.  Friedcat tried to be mercedes on day one and while that model worked well in the early 1900's it doesn't play in the modern world of 1%'ers.