I agree there are many differences between inaba and friedcat. But I believe he is damaging their brand badly with this poorly considered pricing policy.
It sounds like you have a bunch of
BTC2 miners at your house. How many?
Brand damage is directly related to the public's memory; six months from now, nobody's going to care or even remember that a few people overpaid for the privilege of being a bleeding-edge early adopter. Note how we don't weep for those who paid $1200 for a PS3 on day one.