Why would you compare Apple and Bitcoin? Apple has been there for the past 41 years and they have already built a strong foundation in the market place. Bitcoin on the other hand is around not more than a decade but has a lot of potential in the future. There are an estimated 588 Million Apple users worldwide to date(www.businessinsider.com/credit-suisse-estimates-588-million-apple-users-2016-4), and I doubt Bitcoin users are anywhere near that figure.