As a fork of Monero, the devs will need to either do their own work, or make their own code adjustments or stay one step behind as Monero as it advances.
Marketing will help, but the fact that their players are known (devs, team etc.) and they are a company, it may defeat the purpose of a private crypto altogether.
If the regulators want to know who you (depositors) are, they'd simply serve the search warrant on the company.
Can't do that with Aeon or Monero.
Even if Electroneum does not know who owns their ETN's, governments can pressure them in other ways.