What's the point of investing in this coin? I don't see there are no POS or Masternode. For example, one DMD Masternode, I have a daily income of $ 100. What can you offer here?
If you read the white paper, you can discover, that this crypto bring a whole new concept, the purpose of this coins is to create a market to store proof of unchanged documents on a blockchain, it can work on the layer of btc chain as (in the future probably) on eth chain too and others.
So the purpose is that if you receive a document authenticated by an hash saved in the blockchain you can compare the hash you can calculate of the document with the one on the chain, and if they match, means that the document is authentic..... FCT are the gas to buy factoids that are used to memorize documents hash on the chain.
This is what will do factom company, is another level of blockchain technology used.....
Cheers
Hope i explained quite well..... i'm only a long time factom holder and not related to company.