Why do they want it to happen? To generate more and serious traffic on their platform that will make them a lot of money next to the wealth they acquired with their bitcoin stash.
They play the long game, not get rich quick game.
You are not listening, they make the SAME money shorting with the chance to buy cheap coin at the same time. Price increase is NOT needed this is not the market we currently rely on for profit. These guys are brutal and have a TON of cash.
They can play both games!