Right now, at what stage is your project?
Still the beginning of total rebranding, step by step.

When you say total rebranding, do you mean a general freshen up (new logo, website etc.) or are there plans to change the coin's name?
with total rebranding they mean a new website, new wallet, new logo, new roadmap etc etc but the name will not change
Friend I do not know why you want to change the name if it is great, easy to remember and very sticky, all you need is just to update the website and its portfolios. The currency is unique and good compared to others is fast and real as there are many; and can be used as a payment method in all parts in the same way to receive discounts or centenarians here you will receive whole. Take advantage now that it is almost free and that with few dollars you can buy them if IOTA reached a cost of 2.40 usd each of them with a total of more than 2 billion. Dimecoin can also come and overcome it, I keep buying from myself while others despair and sell their currencies for miseries or outright, do not believe in it and ignore it, another example of the market is Petro Dolar, but there is still a future in which everything is lost.