The price if very easy to manipulate it's on Bitfinex, and has no transaction cost. Understand wash trading.
Every successful Cryptocurrency had experienced that way, Bitcoin and Bitcoin Cash was been manipulated before and look at it now.
Without big whale traders there's no a thousand of dollars worth per coin today. If they pump iota like what they did to Bitcoin and Bitcoin Cash then so be it. Iota deserves push and every Cryptocurrency do.