Basically the rest of us buying at the 1.99 BTC price got royally screwed? What a scam, production price is apparently not NEARLY 2 BTC, probably not even 0.5 lol.
Businesses sell products at prices the market will bear to maximize profitability. Production price is meaningless (except it provides a price floor below which selling the product doesn't make sense.) ASICMiner/etc are not non-profit charities.