I know this is a weird way to spread the word about the "C" thing... but you got me and so do most people...this is so annoying and can't get rid of this out of my mind.
Its not annoying! It is axciting! And you are part of it! Enjoy it.. once we release more information, you see the project rule in.. The actual fun will start...
Definitely your project is a social experiment. The goal is the speed of fake spreading through social networks. But similar studies have already been conducted. The news holds at the peak for a maximum of 5 days, then there is a recession.
You are a very weird and strange person! But we are not a social experiment!