As what I have read somewhere, the pump of IOTA is basically founded upon the news that Microsoft and Fujitsu, among others are going to enter into a partnership with IOTA. I think this is true. I have not bought IOTA though because when I heard of its pump it already reached the top 8 in coinmarketcap. I initially thought that it was already very high considering where IOTA has come from. But to my surprise, it even shot to top 5.
Correct, the pump is something to do with this news that's why the price is going to the moon now.
https://www.cryptocoinsnews.com/iota-price-explodes-after-microsoft-partnership-announcement/But what's scary is the way it is being pumped though, just be careful and not fall for the trap and just try to observed how the market goes in the next 24-48 hours. I wouldn't buy though, I think I'm late joining the boat and I'm afraid that I'm gonna buy it the top floor and just profit small. Correction might be expected, but we don't know when this run will stop or will it continue.