1) Pumped/Hyped
2) Panic sales

That's all...

Will get some when it reaches $1 or so then hold.
By the way, i just downloaded the wallet.

Don't know where to start?
Check out these videos from this guy:

https://www.youtube.com/watch?v=xwsqK_Ifx_w   <-----Wallet setup
https://www.youtube.com/watch?v=aHWXsUw7E3Y   <------ Sending/Receiving IOTA


This won't get big until it becomes more "mainstream".
It's too complicated for now, for "ordinary people" so to speak...
When it becomes like Bitcoins/Coinbase etc... Watch it fly again!