I would say XSPEC i.e. spectrecoin which is an advanced privacy coin. Currently trading around 50 cents but can potentially rise up there alongside monero. The privacy features are better but the marketing is worse. Eventually when the website is revamped etc.. it will rise - alot!
Don't under estimate what an established name can do though, just look at Bitcoin. Does Bitcoin have the best tech? No, but they have respect and a history. Look at the gain Monero saw yesterday, that wasn't due to technology, it was due to adoption in the music industry. Spectrecoin is interesting but it feels to be shilled very hard on these forums.
It is fair to say that an established name will help to push the price up, but in the next 2/3 years a lot of well publicised coins will fall by the wayside because they don't have the fundamentals to survive. Xspec really has got superior tech and in comparison to Monero is a more holistic privacy coin. Surely it is great to have great tech and a good community and then focus on the branding?
As investors we want quality coins which will be here for the long term with a practical use.