I already said for many times that it's fees can affect bitcoin's popularity and usability in a bad way but no one was listening to me and some shitposters were repeating or copy/pasting: current fees (when fees were more than 400 satoshis/byte) are very fair. Let's say goodbye to steam with bitcoins and other services too, amazon and bitcoin together will be infinitive dream for you.
But bitcoin only could make biggest profit for them because price increased amazingly, seems their bitcoin services related team failed.
Yes,its the fees that will affects the adaptability of bitcoin. I just read this morning from my facebook wall being shared by gamers.Yes its bullish now but when the fees when sending it is high ,this will turn off people of using it and possibly will affects its support base.People will always looks for a cheapest and reliable alternative.