The Litecoin Project does not do shameless self-promotion and pumping of its value because we feel it would be improper to do so.  The ONLY role of the reference project is to protect the security and stability of the network.  The reference project must also never endorse or be unduly influenced by any vendor as it would create unnecessary drama from the perception of conflict of interest.  If the coin is properly maintained by a trusted team of professional developers such that the network is stable and dependable, then others may trust it and build things on top of it.