There is so many ICO's right now, everybody want to start his own currency. So why should i give money to you instead of other project? Plenty projects offers to invest on them, and they just want money not an idea.
Jetcoin is not an ICO it's been around almost 3 years the ITO and their will be many in the months and years to come is explained in the WP..it is called Initial Talent Offering on page 15
https://www.jetcoininstitute.com/wp-content/uploads/2017/11/White%20Paper%20Jetcoin.pdfThe Price IMO is because most of the marketing is targeting the Fans of sports clubs and entertainment NOT the crypto world..Please read the White Paper it explains it all..