As you'll have noticed their website (at least the one linked to coinmarketcap) is empty, but it wasn't always like that. This is what the internet archive shows us:
(...) FYI the IOTA project has a prototype ternary microprocessor (called JINN) and they are working on plans for widescale adoption in Internet-of-Things devices. Specifically it will provide low-power high-velocity nanotransactions. They have their own "cryptocurrency" token with it as well. So we may see a resurgence in ternary coming soon. (or maybe not, who knows?)
Since Iota just went sky high after announcing a big deal with (among others) Microsoft and Fujitsu (see: https://cointelegraph.com/news/iota-price-explodes-after-agreement) I am guessing the current spike in Jinn is stemming from a small group of people that are very aware of the link between these projects.
Have to say: sad I didn't figure this one out before..