I did an ETH transaction 24h ago and its still "pending"
This cannot be good for ICO's.
Also I just did a BTC transaction and paid 12$ in fee.
I can see these things hurt Sophias ICO
So you put a little price for gas. Now in MEW it is possible to put the gas price up to 120 gwei. If you put 120 gwei for 21000 gas it will cost a little more than $ 1, but the transaction will take place in a few minutes.