This is Akshay Mehra, CEO

This isn't to get some names - if it was I would have probably gotten someone high profile, who does nothing but give a name!

The perception is that ethereum/ solidity is some arcane language, that requires deep coding. Actually, the original intent was to make tokens/ DAO simple to execute. Somewhere along the way people got sucked into the hype. Solidity is built on javascript (and C++/Python) - so if one knows javascript, it is actually easier to code in Solidity (again that was the original intent).

So, our lead designer has javascript experience - is a masters in comp. sci and has built crypto projects in the past.