Thanks, but I can just exchange BTC for $ and do the same without posting my info to any broker.
Yes, they have the fee down from 4%, it's not that much comparing to withdrawal fee to any credit card.
But it all depends.

My idea is that sport fans are very good target group to propose them smth a-la "special for you".
It is easier and safer to understand and communicate (in terms of nobody else but you and the shop knows your name, e-mail and address) with what you like personally than listening to broker's  "everything you want, just give us the link".

It is just my own opininon, of course...