Seriously, with the recent pump, which now seems a LOT less like a pump but seriously sustained growth, it was time to do something special that she particularly wanted. Sorry to the devs and mods, she ain't into Lambos!
Anon coins are quite famous these day. A huge + is that ONION has a great community already with hard working devs and an amazing roadmap. It is only a matter of time til moon in my opinion.