This looks interesting but did you even think that you ask too much for this coin on ICO? Others devs has pays from their own pocket the list on exchanges, anyway if you want money for exchanges and some money for your effort you should ask lower in my opinion. Let's say you gather 1.000.000 $ , what you will do with this funds?
Use of funds is clearly written on the Whitepaper. The highlights are:
Legal and advisory
Marketing and advertising
Incentives on the network
Administrative and general business expenses
Application development
Operational costs
Financial analytics
Reserve
Maintenance
You made a comment on how you want to use the funds later on. But I guess this does not give answer about why it is expensive? That is what he means with why you ask too mcuh for your coin?