I know that everyone gets excited when the price is increasing but you should probably think about this twice, those who don't have bitcoin yet, should probably wait a little bit more before buying, just to see how things will go in the upcoming hours/days and as for those who already have bitcoin, If you're hodler and you actually can afford to lose whatever you have then just continue to hodl otherwise, you may think about selling. In the meantime, I suggest reading the
post by theymos on Reddit, very useful.
That is the reality everyone gets excited becauseof the profitability they might earned in investing bitcoin but you are right to think twice or thrice before investing and they should be ready on the risk they are taking because we never know when will the volatility will occur. The increase or decrease in pricing is dramatically happening anytime and we cannot even control it so we better watch read and evaluate the market and think before investing.