I see a lot of people pushing for companies like Amazon to accept Bitcoin as a payment option. Have we considered the
implications of these decisions? Let's say we cannot scale to "service" the need for millions of new people who would use
this technology for the first time. What a big embarrassment would it be, if people waited 13 hours for their transactions to
be confirmed. Doing this now will hurt Bitcoin more than any other "bad" thing that has happened to it before.
We need to wait for the perfect scaling solution to address this problem, before Amazon or any other big retailer starts to
accept Bitcoin as a payment option. The Lightning Network might get us close, but it is not a proven technology yet.
Let's hear your thoughts on this?

There are two sides to this coin, you are only seeing the bad. If amazon began to receive in BTC with certainty in this version that the BTC this the network would be extremely congested due to the payments of purchases made in their site.
On the other hand if Amazon started to receive the currency as a payment would give an incredible hype in popularity, this would attract curious divers to the world of crypto coins and consequently disverse of them if they would enter this circle.