Forks are simply the next in a long line of money makers:
First, people felt they missed out on Bitcoin because they joined late, so they created their own altcoins (now called shitcoins). They were usually premined, so the creator earns 1 to 90% of all future value.
Second, they came up with random ICOs that promise a lot and produce nothing. Thanks to code is law master-of-forks Ethereum they now don't even need to create a coin, they just make up a token. After hyping it, they sell it. That means ICOs have 100% premine! Most ICO websites look a lot alike, I wouldn't be surprised if many are created by the same small group of people.
Third, now that most people know most ICOs are just scams, and authorities are cracking down on them, the next thing is forking Bitcoin. After many years of fighting about scaling, the community is divided. There's the very rich, who want very expensive blocks, and there's people who can't get their transactions confirmed. It started with Bitcoin Cash, created to FUD Bitcoin and give some very rich guys an opportunity to pump&dump.

Then Bitcoin Gold, which was only created to give the creators a 200,000 coin premine.

There's now talks about Bitcoin Silver, Bitcoin Platinum, and this Super Bitcoin is just one of many more in a long line. The 210,000 coin premine is of course a great way to become very rich out of nothing. The Bitcoin Gold premine is now worth about $50 million, even if Super Bitcoin just gets 10% of the value of Bitcoin Gold, it's enough to be set for life! Or to start preparing the next fork already.