It's not as bad as you think
It's true that bitcoin tx is taking ages to be confirmed but with a higher fees which can go up to 100$ sometimes if you have many inputs then this sucks
Well, it may not be as bad as we all think now, but it is better to be safe than be sorry.
We have all known what network congestion can be like and we do not know the level at which the Amazon community is going to embrace bitcoin yet, but we sure do have to be prepared for it so we can get it right.
Still, I feel we really need a push and rather than staying in our comfort zone, it should better happen so that something can be done fast.