They should wait with buying until NLG hits 1 sat. That way it can't go lower every time BTC goes up. ;-)
A couple of coins I have invested in are talking about removing their btc pairings and only have fiat options as there isn't enough btc to cater for all the alts but there is more then enough fiat to cater for the good alts.
BTC is most likely holding this coins price back but this coin needs more then only Euro option.