The name of the casino will never decide the trustworthiness of the casino. How you treat your customers and how you process the payments and if you are really probably fair will decide whether you are to be trusted or not. Keeping an equally opposite name and still having a fair and just behavior with your customers will get you a better name in the industry. Only the ones who will be trying to run away with people's money will be more dependent on the name rather than the actions.