It was to be expected since the fees are denominated in bitcoin. Imagine how it will look like if the bitcoin reaches the 100000$? Fee of 100$-200$. So with this in mind it's clear that bitcoin will not be used as a payment means but purely as a value store until fees are severely reduced in btc.
That's wishful thinking. Just like Gavin said, BTC will die. People will dump it and run to an altcoin that doesn't have these scaling problems....an all-in-one solution. What everyone dreams of happening is the crypto equivalent of holding gold (BTC) while using silver (LTC) for day to day transactions. That won't happen. Most people will just dump their BTC and pile into LTC, Dash, or some other all-on-one coin.