90% of all bitcoin owners have less than 0.1 BTC each
the fees to transfer $100 worth of BTC cost around $25. that is outrageous
The fees are high at this point of time. If scaling solutions like lightning network are implemented, then the fees will automatically reduce.
Also, there is a lot of media attention because of the price increase and that has attracted a lot of new people into the market. Once the price stabilizes, attention will die down and so will the number of transactions.