I wish my bank would charge me more on my checking account...Makes me feel like they're not going to just shut the doors and run off with my money.
A free search engine like Google is tracking you across the web and tailoring advertisements to you. I wouldn't be pissed if I could buy "Google Premium".
EDIT: If the incentive for dooglus to run away with the coins is X and to be legit is Y, do you think he is more likely to run away when Y is very low?