So there is lot of talk about the utility of of the ICN token in the last few moths. Did devs promise such thing in the beginning i.e. pre-ico phase? All I can find that the dividends were mentioned but decided to go with buyback since that would avoid being seen as a security.
Nevertheless, ICN having a utility will be great and I can see that whatever they came up with will drive the price up strongly.
But what I actually wanted to say is that Iconomi already has a great product (which you can't say for a lot of other projects with high market cap like Augur 2 years without anything, OMG etc.) which will only have more success with the upcoming DAAs. This alone should set Iconomi much higher in top 100, plus the fact that we already have working buybacks. Utility of ICN is just a plus here as a lot of coins that have absolutely no utility are doing really good. What is IOTA utility other then tangle being fancy new thing which needs to be proved it can work first etc.
So only thing that worries me is not being on more popular exchanges (Bittrex, Polo, Bitfinex) as Kraken is really buggy so it only leaves Binance, but buybacks are probably the reason why exchanges won't list ICN. If ICN gets more volume somehow the price will skyrocket IMHO.
So lets all be thankful that Iconomi did a huge job in one years time which is a lot more than 90% of other projects can say. Future is bright for ICN which I can't say for a lot of projects out there. Just my two ICNs

The utility part was brought in later, not during the ICO.
It doesn't matter if the platform and product are great, if the value doesn't transfer to the ICN holders. The team is hiring aggressively, so I suspect a lot of the profits are just going into salaries instead of buybacks, for example. This doesn't help the ICN holders. Making the ICN token have some utility is just another way to help provide value to the token holders, not just the product/platform users.