Very interesting project, especially because it's backed up by a real business. Looking forward to seeing the bounty campaign.
This does not always have a good effect on the price of the token.
Yeah failure of the business can mean the coin price will tank hard as the backing for the coin is lost. But ehh wouldnt it generally be better though? Since like most coins lately are just erc20 shitcoins that are quickly pumped and dumped asap.