First of all make an ann thread which provide a useful insights that gives information which is completely detailed and easily understood by the bettors like making a process flow that have guidelines so they know where they will go, what are the odds for winning in a bet, how much they can win, and of course you have to make a simple explanation on how they can join because for me, this what is the basis sometimes for some people to bet if they find it hard to understand on how they can join, then they will get dismayed and will be unable to join the campaign.