If you check out their frequently asked questions section on their website it gives a good summary of how the project will work: https://ico.fluzfluz.com/faq.html

However if you have time then please read the whitepaper it's filled with information and explains the project's aims, purpose and objectives in full detail: https://ico.fluzfluz.com/docs/ICO-Fluz-Fluz-Whitepaper.pdf