Depending on every pro repertoire behind the project can be an interesting thing to do.
But you have to stay connected because two out of 3 are frauds or just a way to make money doing something banal behind the coin. But, today the market reacts in several ways to the introduction of a new currency, some come out with the X value of ico and when they arrive at the exchange this value simply plummet causing the investor to have a very large loss.