I think you can forget about marketing and promotion. ICO failed proved it's not the strongest area of the current team. At least untill they change sth or get someone for that position. But ICO was not much money, so probably there will be none for marketing. A bit pitty project moved from KMD platform to ETH.
Also not true this project is totally fresh. The orig one was Freemarket on NXT platform. And the final Freemarket shares CAP was > then current BBT cap after new ICO. Hard to say it's success. Also not much communication. But was neither in the past. Big questionmark.
If the team will not change communication/marketing/pr approach wont get much credibility, and that one is also needed to get to another exchange as a trusted solution worth sth.
Maybe even overall strategy review is needed.
I think there is a few other solution on the market. First one will take it all - like amazon.
Tech is one part,  getting good relation with publicity 2nd. Also a community is needed as it helps verify assumptions and grow the product while resources are limited. Here I do not see community, just group of investors. Growing community and attracting people is a different skill. You need an enthusiast visionary with some charisma.
Of course commercial success can be there even without community, but community helps a lot in crypto. And if you are able to build community (sells skills here) then you can also sell the solution to final customers. Similar skills: building enthusiasm based on a vision. Sth that tech guys do not always get or see as important.
Let's see what will be there in 12 months.