And if you think about it, how funny it is, that anything, literally ANYTHING, which disrupts a pattern, always brings a wave of resistance. Few years ago most people were talking shit about Bitcoin, or nothing at all, these days a lot of those very same people are buying bitcoin.
Let's see what happens with cryptokitties in few years

Perhaps this was not a pattern of their spam, namely a purposeful provocation of negative against crypto currency. Today, a lot of skeptics in the past buy not only Bitcoin but also another crypto currency.