You are planning on expanding in the US market, but how will you "fight" against already well established corporations like Ebates, etc... that have been here for years? Seems quite difficult to me.
I think if they offer a better cash back rate than established corporations like Ebates and offer faster payments through crypto then they will definitely disrupt this industry.
Much much better benefits using crypto as the new technology.
Less costs to run the project to a competitor such as Ebates - not only these 2 points but as said above, better benefits in regards to cashback aswell.